News Presentation I | A JOUR 3310 Lab Site

TAG | JOUR 2410 News Story

By Cody Dieterich

One of the most important factors in success is personal reputation according to many business professionals. In today’s ever-changing society, one of the best ways to maintain a personal reputation is a solid digital reputation.

According to an article on the website thefuturebuzz.com, the importance of a person’s digital reputation cannot be stressed enough.

Dr. Michael Ryan is a clinical professor at the Rawls College of Business at Texas Tech University and is also the executive director for the Institute of Leadership Research.

Ryan said reputation is the most important factor when it comes to leadership. In his classes, Ryan teaches authenticity in leadership, which focuses on maintaining a positive reputation in order to be a strong leader.

According to the Merriam-Webster dictionary, the definition of the word “reputation” is the overall quality or character as seen or judged by people in general.

Tyler Hormuth is a sophomore marketing and management major from Boerne, Texas.

“Reputations play a role in pretty much every career field,” Hormuth said. “Whether it be politics, business, media, or any other field, you have to maintain a positive reputation.”

According to a study by the Nielsen Company, 90 percent of consumers say they trust recommendations from people they know.

“Whenever I am thinking about buying something, say a car or a TV or something, a lot of what I take into account is the reputation of the company,” Hormuth said. “If you know that a company has a reputation as a bunch of lying cheats, you probably won’t buy from them.”

According to Nikhil Swaminathan, a Scientific American writer, humans process social standing choices and reward choices in the same area of the brain, the striatum. Both are rewards to the mind’s way of thinking.

Blake Hartsfield is a freshman finance major from Plano, Texas.

“I’m a business major and a lot of what they teach us is about business relations and how to make connections and maintain a positive relationship,” said Hartsfield. “If somebody has a bad reputation, chances are they will not be successful in the business world.”

Phil Pirkle is the executive vice president of talent management for United Supermarkets.

Pirkle said people have to be careful about what they let get out because once it is out there, it is hard to have a recall.

“Don’t do anything, don’t say anything, don’t send any pictures that might even have a hint of something that you would say ‘I sure would like to retract that,’” said Pirkle, pointing at the audience.

 “The web is permanent, and anything you say is etched into a digital presence that isn’t easily removed,” the thefuturebuzz.com article reported.

“Upset the wrong person and you could end up with a scar on page one of Google for your name that stays with you for a long time,” the article stated.

Hartsfield said the most intimidating fact to him is people must now maintain both a digital and actual reputation.

“Social media and networking sites have created a whole new dynamic to keeping up with a reputation,” Hartsfield said. “People really have to watch themselves nowadays.”

According to a CBS news article, database technology has become remarkably efficient and inexpensive to query. The article reports that many employers, schools, and volunteer organization now trust them in making decisions about potential employees.

“There is very little expectation of privacy anymore,” Pirkle said. “You could be at a party and somebody could record what you say or take a picture and that could get out to somewhere you might not want.”

Lauren Barr is a sophomore pre-nursing major from Frisco, Texas.

“In the medical field, reputation is huge,” Barr said. “If word were to get out that a particular doctor were practicing unsafe medicine, there would be an investigation and even if he was innocent, it would probably hurt his business pretty bad.”

Barr said reputation is really make or break in the medical field. She said most medical professional’s success is based on how well their reputation is spread by their patients.

Pirkle said, with regards to ethics in business, his organization sets higher expectations for their executive level employees.

“For our executive level, we’ve got a much tighter ethics standard,” Pirkle said. “Basically, it says ‘don’t say anything, don’t do anything, don’t be anywhere that might cast a negative connotation on you or the company.’”

Pirkle also said United Supermarkets begins training their employees to maintain a good reputation as soon as the application is turned in.

 

May/11

3

Journalism 2410 Story: Tom Zudock

By Andrew Doak

Tom Zudock, systems manager of the broadcast division at Silicon Laboratories, recalled the morning he received news the satellite receivers sent to France were defective.

 Zudock said Silicon, in the business of advancing technology in set-top boxes, televisions and cell phones, was in a position that made the company look very unprofessional.

He said, before the incident, the broadcast department had never made such a costly mistake.

Zudock said once he got word of the problem, he had to formulate a plan of action to respond to the situation and prevent losing one of their clients.

“At Silicon Labs, we feel that nothing is more important than to build a strong reputation with our clientele,” Zudock said. “So Silicon decided to reimburse our client completely and reship the order free of charge.”

Zudock said Silicon, consisting of hundreds of employees, relies solely on reputation because most of their clientele comes from referral.

“The reputation of our company is essential to our success,” Zudock said. “If a former client had a bad experience with our company it could be very harmful to our brand. That is why we hire quality employees who come highly recommended.”

Zudock said a typical day at the office involves checking incoming e-mail and chatting online via webcam with team architects overseas.

 He said many times the first thing he will do is get on his webcam with the European team architect, the person with the overall vision for the technology in his group.  

“We will usually talk for about 30 minutes until we are all synced up, and that enables me to get a real good understanding of what I need to do with the team throughout my day.”

Zudock said once he has a baseline of what is going on in the day-to-day business, he will check on some of the milestones each team is working on. Milestones are projects that will range between a daily, weekly or monthly basis.

Chuck Cottle, a Silicon Laboratories employee, said his job is to oversee the milestone projects on a daily basis.

“My main job is to supervise each project that is going on daily,” Cottle said. “I am an adviser to most, and help employees finish projects in a timely manner so they can move on to the next research topic as quickly as possible.”

Cottle said in today’s digital age, it is becoming harder to maintain a solid reputation.

“Today, news is gathered faster and is much easier to access,” Cottle said. “Any negative media about our performance could really take a toll on our business.”

Cottle said Zudock hired him to supervise the milestone projects because of all his experience in the field of audio and electrical engineering.

“Not all companies hold their employees to as high of a standard as Silicon does,” Cottle said. “That is why our business comes so highly touted.”

Cottle said Zudock hires employees based on the skills he needs at any given time.

 “As a hiring manager, Zudock’s first point of contact is the recruiters within the company,” Cottle said. “Through the recruiters use of social networking sites, such as LinkedIn, Zudock is able to find candidates with specific skills needed for unique jobs.”

Cottle said one inherent feature he shares with Zudock is his love for technology and the different ways in which he tries to improve it.

“I enjoy going to work,” Cottle said as he nodded his head in confirmation. “It is exciting to work with people who share the same devotion to their work as I do.”

 Jackie Zudock, Tom’s wife and mother of three, said at home he is just as motivated to work.

 “In his free time he still enjoys to be on the computer working,” Jackie said with a giggle. “He is quite a bit of a nerd.”

 Jackie said outside of work Tom is a family man and is always trying to keep up with the boys.

 “We have three young boys who are always up to no good,” Jackie said. “Anytime Dad is around they want to spend as much time with him as possible.”

 She said the best quality he has as a father is his ability to connect with each son in a certain way.

 “When he is at home he is either swimming, playing guitar, or wrestling with the boys,” Jackie said. “I am blessed to have a husband who is so dedicated to his role as a father.”

Jackie said what Tom enjoys most about his job is his ability to produce a positive impact throughout the company to help it succeed.

 “If Tom doesn’t see himself having an impact on the company, then he will never be satisfied,” Jackie said. “Tom strives to be a part of the final product that helps the company flourish.”

 Although Tom is very committed to his work, he said he never lets his job interfere with his family. “My family is the top priority in my life,” Tom said. “As a husband and a father, nothing is more important than to be there for my family.”

 Tom said one of his greatest joys in life is to spend time with his wife, Jackie, and their three sons, Will, Robbie and Eric.

“One of my favorite things to do is teach my sons how to play guitar,” he said. “Even though they are young it is amazing to see how fast their musical talent has grown.”

 Traveling is something Tom says he is fortunate to be able to do.

“Last year we took the kids to Disney World for the first time,” Tom said. “I will never forget the way the kids faces’ lit up the first time they saw Mickey Mouse.”

 He said his family is now full of Facebook users. Tom said every time they go on a trip it seems like the boys are always on their phones updating their statuses’.

 Tom said he believes Facebook is too exposed for his liking.

“For me, Facebook is very exposed,” Tom said. “I consider myself very private. I don’t like pictures out there, and I don’t like people from my distant past reaching out to contact me.”

 According to the Econsultancy Digital Marketer’s Web page, social networks and blogs are the fourth most popular online activity today. This exposure connects consumers with companies.

 Tom responded to this information by saying he didn’t believe the use of social networks such as Facebook would help the company’s brand since they work mainly through referrals from former clients.

 “For Silicon Laboratories, a Facebook page to gain exposure would be worthless,” Tom said. “Our consistent performance over the years has brought us the clientele we serve today, and that is how we like it.”

On the Web: http://econsultancy.com/us/blog/4402-20+-more-mind-blowing-social-media-statistics

SIDEBAR

Tom Zudock, systems manager of the broadcast division at Silicon Laboratories, said the people you are connected to can reflect on whom you are.

Zudock said he uses professional networking sites such as LinkedIn to search for job candidates with specific skills.

 “I usually use LinkedIn to reach out,” Zudock said. “For example, I have hired some people over the last quarter, and based upon what I needed, I am able to search my LinkedIn contact list.”

Zudock said he recalls using LinkedIn to find his current job at Silicon Laboratories.

 “Even when I was searching for my own job I used Monster Board and LinkedIn for my own personal contact,” Zudock said, “because that is my network of colleagues and people I have worked with over the many years.”

 Zudock said he is careful when adding contacts because whom you do business with can have a negative effect on your image.

 “If I didn’t really work with someone, a lot of times I will turn them down,” Zudock said. “Whom you are connected to and who you work with and recommend can reflect on who you are.”

 Zudock said no matter whom you are connected to, he enjoys the professional aspect to social networking that LinkedIn possesses

 “LinkedIn is meant for career networking,” Zudock said. “With the click of the mouse you can have a person’s entire resume right in front of you. Professional networking at its finest.”

May/11

2

Journalism 2410 Story: Kenny Boren

By: Meridith Hillgartner

Whether they are being displayed in the movies or portrayed in real life, there is usually one teacher in high school who most people know and want to be friends with.

At Marcus High School in Flower Mound, Texas, that teacher is Kenny Boren.

As assistant coach of the varsity basketball team, crew sponsor, U.S. history teacher, and director of the newly-built football stadium, Boren said he blames Attention Deficit Disorder for keeping him busy.

“I have my hands in a lot of pots,” Boren said. “I’m always on the move. I need variety in my life.”

Boren said all the roles he plays in the high school community have allowed him to develop relationships with his students, and said it is absurd when people say it is not appropriate to be friends with students.

“My favorite part of teaching,” Boren said, “is when you form good relationships with students.

“I have a really good friend that I’ve taught. He was a student my second year teaching. His father died and I took him under my wing. He ended up being the best man in my wedding.”

 

One way Boren said he solidifies a relationship with a student is by being genuine with his emotions.

“Kids need to see the human side,” Boren said. “You struggle. I struggle. Anyone needs to see a human side if you’re going to have a relationship.”

Boren said a reason he forms such close relationships with certain students is to separate himself from other teachers, who do not connect as easily with students.

“Some [teachers] are worn out and don’t care,” Boren said. “They could care less if kids go home to problems. If you care, they’ll listen to you. It goes with anything.”

In today’s times, Boren said an absence of parental influence allows him to step in and advise students if they need it.

“A lot of parents aren’t at home,” Boren said, “especially today. Because of that and that relationship there is an opportunity to form a friendship.”

Boren said with a simple understanding of the inner workings of high school and the respect he gets from students, he is easily able to help diffuse issues.

“Everything is huge to a teenager,” Boren said. “High school is so overplayed. It’s a safety net. We catch you if you fall.

“I’m not Dr. Phil, but a simple ‘Hey, is everything ok?’ helps. Usually it’s parents or girlfriend or boyfriend. Ninety percent of the time I tell them ‘keep your head up.’”

Boren said he also connects with students after they graduate.

Scott McElwain, a 2007 Marcus graduate and senior marketing major at the University of Texas at Austin, said he did not become friends with Boren until after he graduated high school.

“I have known him since junior year of high school,” McElwain said, “but I didn’t really get to know him until my sophomore year of college.”

While studying abroad in Spain, McElwain said he was given the opportunity to meet up with Boren who was on vacation with a friend.

“I always used to say hi to him in high school,” McElwain said, “but sophomore year I studied abroad in Spain and Facebooked him because he said that he was going there for the running of the bulls.

“We said we’d meet up, so I gave him my Spanish phone number. I did the bull runs and hung out with him and Coach Odle that week. I ended up missing my train ride to Paris, on purpose, because I was having so much fun.”

Boren said he bonds with students over a variety of subjects, such as music and sports, but the most common subject is one he teaches – history.

“I hated history in high school,” Boren said, “with a passion. Now I love it.”

With history, Boren said, teenagers become connected with things they have no clue about.

“I associate history with things in their life,” Boren said. “You have to when teaching, especially teenagers.”

Boren said he likes being a role model, but there is a burden to bear – carrying a heavy weight like not wanting to let people down.

“When coaching you can say damn, and you feel bad,” Boren said. “Or, if a kid sees you drinking beer. You never know who you’re going to cross. You’ve got your personal life and the burden of being a role model. You want to be held accountable.”

Boren said because he is closer to his students than other teachers, he has to be more cautious and not cross any lines of inappropriate behavior.

Boren said these lines become even more ambiguous when dealing with his female students.

“By nature I’m around guys more often,” Boren said. “You have to be much more careful with girls. I can’t just meet 3 girls at Wendy’s, like I could guys. There’s a line you have to watch even with good intentions.”

When it comes to rumors, Boren said he does not do anything wrong and does not understand why people care so much.

“I don’t catch a lot,” Boren said. “I see kids all the time at concerts. They’re just rumors. I don’t hear about it. I don’t worry about it.”

McElwain said he has heard rumors about Boren but is quick to clear up any confusion students may have.

“People talk,” McElwain said, “especially in high school. I would defend him like any other friend.

Jheryl Hill, one of Boren’s former students and a junior advertising major at Texas Tech University, said he has heard rumors about the coach behaving inappropriately outside of school and, while he clarifies rumors he knows about, the others do not worry him.

“I have a biased opinion,” Hill said. “Some stories I’ve heard wouldn’t surprise me. Sure he’s a teacher but he’s got his own life.”

Hill said the biased opinion comes from Boren’s common respect for his students and genuine feelings about them.

“Sometimes teachers have an unrealistic view of how students should be,” Hill said. “With Coach Boren there is a common respect. He cares enough about students to want to be a part of their lives and help them.”

Hill said Boren is closer to some students than others, but does not let the enhanced relationship get in the way of grades and fairness.

“He was very even when it came to grades,” Hill said. “If people weren’t doing their jobs he’d let them know.”

While Hill said his relationship with Boren remains former teacher, former student friends McElwain said he considers Boren to be a role model.

“I think most people consider him to be more of just a friend than a role model,” McElwain said, “but he kinda is for me because you can really see that he loves his job and that is something I hope I can do when I get a job.”

SERVICE JOURNALISM

Five Facts about Kenny Boren

1. He graduated from Marcus High School in 1989, the second year the school was open.

2. He attended Howard Payne University.

3. The basketball team he coaches was first in state and 12th in the nation last year.

4. He considers himself to be an adrenaline junkie.

5. He is looking forward to having children but does not want girls.

May/11

2

Journalism 2410 Story: Chris Snead

By: Joshua Koch

Associate vice president of an alumni association, professional football referee, on-air radio talent, and adviser to a spirit organization do not seem to fit together.
But for Chris Snead it is all just part of a day’s work.
“There are a lot of people who have invested a lot in me,” Snead said. “The very least that I can do is to be a good citizen and do quote unquote ‘the’ right thing.”
Born in El Paso, Texas, Snead graduated from Texas Tech University with a bachelor’s degree in English in 1995. Snead is married and has two children named, Kailey and Shelby. His wife, Susan, is a certified personal accountant in Lubbock and has her own firm, Davis and Snead, CPA’s. She graduated from Tech in 1993.
After graduating, Chris worked for Head Start for two years, and then worked in television advertising and minor league baseball.
He was the director of sales and the public address announcer for the Lubbock Crickets, a minor league baseball team, for one season. After doing this, he received a call about an opening at the Texas Tech Alumni Association, and he took the job as the West Texas field representative.
Since then, he has stayed with the alumni association and is now in his 12th year. During that time, he has run the membership program, chapter development program, and currently the facilities program.
Along with taking care of the facilities, there are other duties entailed in his job. In addition of taking care of the facilities, Snead is in charge of diversity and issues, runs game day, and also is the liaison for the Alumni association to the athletics department.
Bill Dean, executive vice president of the Texas Tech Alumni Association, said Chris Snead is an important part of the alumni association.
“I’m very proud to have him on our staff,” Dean said. “I think he’s a tireless worker and he’s a good ambassador. People like him, he has a good personality. I think he’s reflected a lot of credit on our organization.”
Working for the alumni association is not the only thing Snead does. He also works as on-air talent for radio station Double T 104.3 in Lubbock. He serves as the co-host on “The Morning Drive,” a sports talk show.
Snead is also an adviser to the Saddle Tramps, a spirit organization at Tech, and is also an honorary Saddle Tramp.
Saddle Tramp President Alex Lake, a junior multidisciplinary science student from Spring Branch, Texas, said Snead’s reputation is one that is hard to beat.
“Definitely one with respect,” Lake said. “He’s always taking care of his business, and there’s no reason to not respect him. And he always maintains that with his deeds and the kind of character he has.”
Snead also serves as a professional referee in three different football leagues, including the Arena Football League, Indoor Football League, and the United Football League.
With taking on all of these roles Snead said he has to keep his reputation clean, but that can be hard sometimes.
“You don’t have a hard time protecting your reputation when you do the right thing,” Snead said. “It’s hard to do the right thing, it really is.”
Snead said he does have a Facebook page, but he does not post there all the time. He also has a Twitter account, but does not update that all the time either.
Every summer when new students come to Red Raider Orientation to get a look at the campus, Snead said he talks to them and gives them the same message every year.
“You work very, very hard to build and craft a reputation,” Snead said. “It takes very little to tear it down. That’s the one thing that I get across to kids today.”
Snead said when he goes out with his buddies he might have a beer, but people will never see him having a beer when he is around his family. He said keeping his reputation clean and untarnished is important but he does not do it just for him.
“Absolutely, I do it for myself, I do it for my family,” Snead said. “Because my wife and my kids, and believe it or not I do it for my job. If I went and drank a 12 pack, and had an accident with a school bus, and killed a bunch of kids. There’d be a lot of people in a lot of places disappointed.”
When it comes to keeping a solid reputation Snead said it comes down to him being a family man.
“If I’m doing the right thing, which is being at home every night, and being the father to my daughters and doing the right thing,” he said, “then I have a hard time getting myself in a spot where my reputation would be tarnished.”

SIDEBAR

When former Texas Tech University head coach Mike Leach was fired by Tech on December 30, 2009, it sent a shockwave through the college world.

Reputations were tarnished, including those of people who did not even play a role in the firing of the head coach, such as Executive Vice President of the Texas Tech Alumni Association Bill Dean.

“The Mike Leach thing,” Dean said. “I’ve gotten involved in that, I’ve been drug into that.

“I didn’t have anything to do with firing Mike Leach, that’s above my pay grade. I’m the alumni director and it pissed off a lot of alumni. So who do they take it out on?”

Leach had led the Red Raiders to 10 straight bowl games, and was fired before the team was scheduled to play in the Valero Alamo Bowl in San Antonio, Texas, against Michigan State.

Chris Snead, associate vice president of the Texas Tech Alumni Association, said a lot of people’s reputations were tarnished during this time.

Snead is a co-host of “The Morning Drive,” a sports talk show in Lubbock, and said this was the only time in his life he felt his reputation was slightly damaged.

“I’ll tell ya the Mike Leach situation really hurt a lot people’s reputations here,” he said. “I had a gentleman walk up to me at the Alamo Bowl and said,‘I used to think you were a great guy, but your take on the Mike Leach deal, it just totally changed me to you. You’re just a company mouthpiece for the University.’”

“I guess that would be it,” Snead said.

May/11

2

JOUR 2410 News 6: Joe Heflin

By: JORDYN ANDERS

Joe Heflin is an attorney in Crosby County, Texas, and a former state representative with many political responsibilities, but he said he always takes time to sign autographs for children.

“Like you always learned in church,” he said, “you never know who’s watching you. Some little kid is going to come up and say, ‘Hey, I remember you did this.’”

Heflin recalled a parade in O’Donnell, Texas, earlier this year at which a child remembered him.

“This family just was waving and waving,” he said, demonstrating the wave. “And so, at the end of the parade, they came and found me, and the family said, ‘Well, our grandson loves you,’ and I said, ‘Really? What’s his name?’

“So, they told me and I said, ‘Oh, man! I haven’t seen him in forever.’”

Heflin said this was a youngster who used to live across the street from him and his wife in Crosbyton, Texas.

“He’d come ask my wife, ‘Can Mr. Heflin come out and play?’ He had no siblings or anything, so we’d go play ball, and he’d go with me and hit golf balls.”

In the political world, Heflin said, a good reputation is imperative and he said the values instilled in him from his own upbringing help him to constantly maintain a friendly relationship with his clients and constituents.

“As an attorney and as a politician,” he said, “your credibility, your reputation, is everything.”

Heflin said the No. 1 rule in practicing law and dealing with constituents is to return phone calls.

“Stay in communication,” he said. “Just like with my clients: if they call me, they’re calling me for a reason – because they want to hear from me. It’s very, very important that you maintain communication, that you return phone calls, and that you actually care about people.”

Phil Pirkle, the executive vice president of talent management for United Supermarkets, said he has more than 10,000 team members scattered in many different locations. He said it is challenging to communicate effectively to all of those people.

According to the 2000 Census, the Texas House of Representatives District 85 has a population of 145,561 people to whom Heflin is responsible for maintaining communication.

Heflin said he had only 60 contacts in his phone before he became a member of the Legislature; now he has around 3,000, alphabetized to search by name, city, and county.

Communicating with so many people may be challenging, as Pirkle said, but Heflin said his staff in Austin, Texas, is very good about responding to calls. He said they preach constituent services daily because it is their No. 1 purpose.

Heflin’s chief of staff, Trish Conradt, said maintaining communication with constituents aided Heflin in maintaining a good reputation within his district.

“We’d have constituents who would call Mr. Heflin to talk to him about bills that were on the floor,” she said. “He was extremely good about calling them, either from the office or calling them on his cell phone, or calling them from the House floor. I think he was very responsive.”

Heflin said an attorney who does not call his clients back will eventually lose his clientele.

“If you don’t respond to a phone call, or you don’t respond to somebody,” Heflin said, “then they can – they’ll just tell everybody at the coffee shop, ‘You know, he never did return the call.’”

Conradt said this principle also applies to a politician who does not return calls to constituents; come Election Day, he will have lost a lot of his voters.

Heflin did not get re-elected in November, but Conradt said it was not due to his lack of communication. She said Heflin still maintained a good reputation in his district, despite the fact he did not get re-elected.

“The fact that he’s a Democrat in a very red part of the state,” Conradt said. “I think it was a reaction to a lot of the national politics and really a lot of voter ignorance.”

She said she thinks straight party voting is what defeated Heflin on Election Day.

“People were angry and, in their mind, the Democrats were in control, even though that was true only at the national level,” Conradt said. “They went in and voted straight party Republican without pulling out Mr. Heflin as a Democrat on the ballot.”

Heflin agreed the politics at the national level, rather than his performance, resulted in his failure to get re-elected.

“Anybody with a D by their name,” he said, “regardless of what kind of job they had done, was beat.”

Heflin said he was defeated in this election, but he has gotten more than a hundred calls, cards and letters from constituents who told him they appreciate that he maintained his integrity, suggesting his opponent did not.

The week after the election, Conradt said, people came by the office expressing how sorry they were that Heflin was not re-elected.

“We had other members calling,” she said, “as well as a number of e-mails from people throughout the district, expressing their appreciation for having worked with him and what he did for the district, and wishing him good luck.”

However, Bonnie Morris, an employee of Texas Tech University Student Housing, said she dislikes Joe Heflin.

“I definitely don’t like him,” she said, “and I wouldn’t have voted for him.”

She declined to go into much detail, but she said she has negative opinions of him for personal reasons revolving around a trial in which he was involved.

Morris said politicians, generally, do not live up to her expectations of how the government should operate.

“They need to be honest,” she said. “They need to have character and I think they need to have a caring aspect too – where they actually care about other people. I think that’s what our government is supposed to represent. I don’t think it does that.”

According to the Real Clear Politics website, the job approval for the U.S. Congress is at 19.8 percent, and 63.8 percent of citizens think the country is headed in the wrong direction.

Refuting the general bad reputation of politicians, Heflin said, whether Democrats or Republicans, 80 percent of the people in the Texas Legislature are actually very good people.

“Everybody wants to drag down politicians and some politicians well earn it,” he said, “but, generally, we’re just like everybody else. We’re just trying to do a job, represent our district, and we’re trying to do it well.”

Heflin said, as long as people can believe a politician and trust him not to stab people in the back, he has the ability to build and maintain a good reputation.

“Either you have your reputation or you don’t have it,” he said. “That’s it. And that’s something you just have to practice every day. You either have a good reputation or you don’t.” ______________________________________________________________________

Service Journalism:

More about State Representative Joe Heflin:

• Born in Morton, Texas, Heflin now lives in Crosbyton, Texas, with his wife, Linda, where they are members of the First Baptist Church.

• The Heflins have two daughters and three granddaughters.

• Joe Heflin has practiced law for 17 years, during which he has served five years as the Crosby County county judge, two terms as alderman on the Crosbyton City Council, and two terms as the District 85 state representative.

• He was first elected to represent District 85 in 2006, and was re-elected for a second term in 2008.

• Although, he is a member of the Democratic Party, he considers himself a conservative Democrat.

• In his first term during the 80th legislative session, he served as a member of the County Affairs Committee.

• During the 81st session, he served on the Agriculture and Livestock Committee, as well as the Elections Committee.

• While a member of the Texas legislature, he offered many bills regarding the progress of agriculture, education and voting procedures.

• The County Judges and Commissioners Association of Texas named Heflin legislator of the year after his first legislative session and recognized him again after his second.

• He was defeated in the November 2010 election, and will be succeeded by State Representative Jim Landtroop in January 2011.

• Heflin is considering running for office again in the near future.

• For more information about Joe Heflin, visit www.joeheflin.com • Contact information: E-mail him at joe.heflin@house.state.tx.us or call him at 806-675-1583

Sources: Joe Heflin; Trish Conradt; Joe Heflin’s business card; www.joeheflin.com; www.house.state.tx.us/members/member-page/?district=85;

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